I actually really love this cover. It looks like of like a finger print to me, which I think is the point. It's a book that has a lot to do with identity and genetics, which a finger print kind of represents. Also, the idea that each person reacted differently to the pulse. It's that idea that no two people are exactly the same.
But then you look closer and it's OMG CREEPY FACE!!! Which, you know, works well because of the Zombies. And Bick's zombies are zombies that LEARN, which is kind of different for zombies (plus, let's not forget the addition of super powers for regular people.)
It's a great cover and I think it works wonderfully with the book.
Everything Cassy said is basically what I had to say about this cover. The only thing I have to add is the color scheme... "Ashes" obviously evokes the idea of grays and black, so those are our predominant colors, with a touch of red because red and black is the horror palette. Very effective.
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